Interaction is considered the most important aspect of e-marketing for corporation, the web site embodies the necessary means to provide more interactive while visitors in the official website: the adoption of instant messaging, real-time exchanges, enterprises can take the initiative to contact the website are here for each customer, which is becoming the enterprise network The main means of marketing.
Dell mastered the necessary response to customers first-hand information on a daily basis with many customers from direct negotiations. Dell provides a wide range of value-added services, including installation support and system management, and technology conversion service for customers to provide guidance. Dell Ware through the project, Dell designs and customized products and services, sales, including external hardware and computer software, including a broad product line.
Dell's "PowerEdge" servers, including the operation of the Website in 80 countries, the current quarterly over 40 million people have browsed. Customers can evaluate a variety of configurations, real-time access to quotes, receive technical support, order one or more systems.
In many enterprises in the implementation of network marketing, search engine marketing into a larger bid ranking, and then monitor the wbesite traffic. The goal of network marketing is the potential access to customers, with this goal, the enterprise web site to determine the network marketing objectives and policies, and only then may the structure and function of the site has more requirements, so their selection of a suitable business network marketing strategy, it is also very important.
It is also the same when apply E-marketing to higer education. The importance of e-marketing modules/degree in higher education E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. So with the increasingly development of internet, specialists should keep up date with modern society.
As a student of E-Marketing module, who has already understood marketing (probably internet marketing) and who wants put knowledgement into practise, the suggestions to how to teach this module are as follows.
1. Communicate interactive teaching methodit needs Exchange interaction between tutor and students. Students should be responded when lecturer asked them some questions. In order to achieve interactive teaching, teacher need to carefully design each stage of teaching process, which can be able to inspire students to think of questions, and guide them to be good at thinking.
2. Group discussion teaching method Divide students into several groups, each group needs to discuss respectively; or debate one issue from different perspectives. Lecturers in accordance with the performance to give students final results.
3. research planning methodAccording to the course content, in the provision of research background information, 3-5 Students are required to form a group, use research method which have learned to obtain information, after then, planning to write specific programs. In the end, Lecturers select the best planning program, so that students have actual exercises.
4. Expert lectures Employing business experts, and colleges and universities professors to open a lecture. It can develop students’ vision, understanding of the changes in society, Learn E-Marketing module, good lecturer; good teach methods are not enough, it also needs students to make their efforts.
Touch the keyboard! Click the mouse! How many of you have thought about that the E-Marketing can be the door to success? And how many of you have foreseen that E-marketin
g can be applied to various industries? As we all known that E-marketing is focusing on promoting firm’s offerings and making access to current and future customers by introducing electronic interactive communication (Chaffey.D, 2006, P339). According to McCarthy’s theory(Mercer.D, 1996, P28), the traditional marketing is based on Product, Price, Promotion and Placement. However, as the economy affected by internet explosion, our market needs something can provide more concern about the customers, something can build a reciprocal relationship between supplier and demander. And that is the E-Marketing! E-marketing can be applied to different industries, because of the new idea of establishing friendly cooperation with customers in a long run. We can divide it into 4 points.
Firstly, promote yourself to customers intensively. Sometimes the customers may not will to buy your product. The reason can be vary. They may not trust you, they may not trust your firm or they may not trust the description of your product. Therefore, as a company, you need to design you own website to present wide-ranging marketing strategy by using multimedia technology. Meanwhile, you need to update your website at all times and intercommunicate with your clients. Secondly, promote products to customers intensively. You should embedded describe the usage and function of your products and track the effectiveness. Meanwhile, answer the questions from customers and then build loyalty gradually. As the researcher said (Juniper Communications), ‘Industry average response rates are 5-15% for e-mail, 1-2%for direct mail, and .055-1% for banner advertising.’ Thirdly, understand customers intensively. This point based on research methods of customers’ behaviour. Finally, reach mutual understanding between employer and employees.
According to above, it is not difficult to know the e-marketing is very important in the future. The e-marketing can use in business of various industries. E-marketing also should be taught, because students who want put knowledgement into practise, the suggestions to know how to teach this module are as follows. Thus, people should continue learning the new method of e-marketing and guide them to be good at thinking. Therefore, as a company needs to design own website to present wide-ranging marketing strategy by using multimedia technology, it is can help close the gap between customers and company. The e – marketing will be useful in the world business, it is can sell and buy in the world, without thinking about distance limit.
Reference:
IT Expert Net( 2008) Analysing the e-marketing case work for Dell [Online] available from http://cio.ctocio.com.cn/eeb/471/8105971.shtml >[ 7 May 2008]
Chaffey.D, (2006), E-business and E-commerce Management:Strategy,
Implementation and Practice, Pearson Education
Chaffey.D, Chadwick.F, Mayer.R & Johnston.K, (2006), Internet Marketing:Strategy,
Implementation and Practice, Pearson Eduction
Mercer.D, (1996), Marketing, Blackwell Publishing
http://accenture.tekgroup.com/article_display.cfm?article_id=3771
http://www.thetalentjungle.com/hotel-emarketing-how-to-create-an-online-culture-at-hotels/
http://analogik.com/article_principles_of_emarketing.asp
Dell mastered the necessary response to customers first-hand information on a daily basis with many customers from direct negotiations. Dell provides a wide range of value-added services, including installation support and system management, and technology conversion service for customers to provide guidance. Dell Ware through the project, Dell designs and customized products and services, sales, including external hardware and computer software, including a broad product line.
Dell's "PowerEdge" servers, including the operation of the Website in 80 countries, the current quarterly over 40 million people have browsed. Customers can evaluate a variety of configurations, real-time access to quotes, receive technical support, order one or more systems.
In many enterprises in the implementation of network marketing, search engine marketing into a larger bid ranking, and then monitor the wbesite traffic. The goal of network marketing is the potential access to customers, with this goal, the enterprise web site to determine the network marketing objectives and policies, and only then may the structure and function of the site has more requirements, so their selection of a suitable business network marketing strategy, it is also very important.
It is also the same when apply E-marketing to higer education. The importance of e-marketing modules/degree in higher education E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. So with the increasingly development of internet, specialists should keep up date with modern society.
As a student of E-Marketing module, who has already understood marketing (probably internet marketing) and who wants put knowledgement into practise, the suggestions to how to teach this module are as follows.
1. Communicate interactive teaching methodit needs Exchange interaction between tutor and students. Students should be responded when lecturer asked them some questions. In order to achieve interactive teaching, teacher need to carefully design each stage of teaching process, which can be able to inspire students to think of questions, and guide them to be good at thinking.
2. Group discussion teaching method Divide students into several groups, each group needs to discuss respectively; or debate one issue from different perspectives. Lecturers in accordance with the performance to give students final results.
3. research planning methodAccording to the course content, in the provision of research background information, 3-5 Students are required to form a group, use research method which have learned to obtain information, after then, planning to write specific programs. In the end, Lecturers select the best planning program, so that students have actual exercises.
4. Expert lectures Employing business experts, and colleges and universities professors to open a lecture. It can develop students’ vision, understanding of the changes in society, Learn E-Marketing module, good lecturer; good teach methods are not enough, it also needs students to make their efforts.
Touch the keyboard! Click the mouse! How many of you have thought about that the E-Marketing can be the door to success? And how many of you have foreseen that E-marketin
g can be applied to various industries? As we all known that E-marketing is focusing on promoting firm’s offerings and making access to current and future customers by introducing electronic interactive communication (Chaffey.D, 2006, P339). According to McCarthy’s theory(Mercer.D, 1996, P28), the traditional marketing is based on Product, Price, Promotion and Placement. However, as the economy affected by internet explosion, our market needs something can provide more concern about the customers, something can build a reciprocal relationship between supplier and demander. And that is the E-Marketing! E-marketing can be applied to different industries, because of the new idea of establishing friendly cooperation with customers in a long run. We can divide it into 4 points. Firstly, promote yourself to customers intensively. Sometimes the customers may not will to buy your product. The reason can be vary. They may not trust you, they may not trust your firm or they may not trust the description of your product. Therefore, as a company, you need to design you own website to present wide-ranging marketing strategy by using multimedia technology. Meanwhile, you need to update your website at all times and intercommunicate with your clients. Secondly, promote products to customers intensively. You should embedded describe the usage and function of your products and track the effectiveness. Meanwhile, answer the questions from customers and then build loyalty gradually. As the researcher said (Juniper Communications), ‘Industry average response rates are 5-15% for e-mail, 1-2%for direct mail, and .055-1% for banner advertising.’ Thirdly, understand customers intensively. This point based on research methods of customers’ behaviour. Finally, reach mutual understanding between employer and employees.
According to above, it is not difficult to know the e-marketing is very important in the future. The e-marketing can use in business of various industries. E-marketing also should be taught, because students who want put knowledgement into practise, the suggestions to know how to teach this module are as follows. Thus, people should continue learning the new method of e-marketing and guide them to be good at thinking. Therefore, as a company needs to design own website to present wide-ranging marketing strategy by using multimedia technology, it is can help close the gap between customers and company. The e – marketing will be useful in the world business, it is can sell and buy in the world, without thinking about distance limit.
Reference:
IT Expert Net( 2008) Analysing the e-marketing case work for Dell [Online] available from http://cio.ctocio.com.cn/eeb/471/8105971.shtml >[ 7 May 2008]
Chaffey.D, (2006), E-business and E-commerce Management:Strategy,
Implementation and Practice, Pearson Education
Chaffey.D, Chadwick.F, Mayer.R & Johnston.K, (2006), Internet Marketing:Strategy,
Implementation and Practice, Pearson Eduction
Mercer.D, (1996), Marketing, Blackwell Publishing
http://accenture.tekgroup.com/article_display.cfm?article_id=3771
http://www.thetalentjungle.com/hotel-emarketing-how-to-create-an-online-culture-at-hotels/
http://analogik.com/article_principles_of_emarketing.asp
Posts
